William Rast, the clothing brand conceptualized and founded by  Justin Timberlake and his business partner, Trace Ayala, will hit markets with a splash this fall.

The Los Angeles based brand will release its campaign, “My Name is William Rast,” featuring Timberlake and model Erin Wasson.

The two will be featured in magazines, on billboards and online through a series of film spots.

Marcella and Johan Lindeberg of Paris 68, brought on board to design the brand’s first complete men and women’s ready to wear collections, developed the campaign concept. 

The online premier of the campaign will take place at williamrastmovie.com

Can’t wait to see it!