For the holidays, you’ll see “Believe Stations” in their stores.
And don’t be surprised if you see the department store’s “stars” on your TV this Christmas reaching out to you with lines from “Yes, Virginia,” a classic holiday editorial.
- Jessica Simpson
- Martha Stewart
- Carlos Santana
- Donald Trump
- Tommy Hilfiger
- Kenneth Cole
The store has also launched a really cool Believe web site.
Thanks to Macy’s, for the holidays you can download a letter kit complete with official Santa letterhead, and design your own “Claus” with the “Be Claus” application.
“Be Claus” personalization allows customers to upload a photo and design themselves as Santa Claus.
The Believe campaign benefits the Make-A-Wish Foundation® and will also be run en español.