I won’t even bother to comment on the name.
However, Diddy’s camp is celebrating the scent’s new website, “where the male power players of the world can live — and smell — like a king.”
If you are a guy who happens to be reading this post, you might be interested in Combs’ interactive challenge to his fans.
Do you have what it takes to be a king?
On the site, Diddy posts a link, asking fans to upload their videos onto YouTube, explaining why they, themselves, are modern day kings. Diddy will select the top three submissions.
- business class airfare
- deluxe hotel accommodations and local transportation
- a $500 shopping spree at the Sean John flagship store
- dinner and an evening out at a NYC nightclub
The three winners will also tour the offices of Bad Boy Entertainment and receive one limited edition I Am King Lucite box.