Seems like Steve Madden is signing contracts everyday!
Jones Apparel Group, Inc. announced today that it has expanded its l.e.i. (Life. Energy. Intelligence) franchise by signing an exclusive license agreement with Steven Madden, Ltd.
Steve Madden will design, manufacture and distribute a collection of junior and girls footwear under the l.e.i. brand.
The collection will be distributed exclusively to Wal-Mart stores nationwide beginning Spring 2009.
Somehow it feels like Steve Madden is cheapening its brand, or maybe Wal-Mart and JC Penney are just stepping it up.