Sean John Underwear has tapped Nelly as their new spokesmodel.
The first campaign features Nelly donning the Fall collection of underwear basics and loungewear.
And he looks hot!
The campaign was shot by Randee St. Nicholas and showcases Nelly in both interior and exterior shots at a modern home overlooking Los Angeles.
Although he is the first spokesmodel for this category, Nelly follows a long list of past and present celebrity models for the Sean John brand including Dwayne Wade, Nas, Snoop Dog, Lil’ Wayne, Penelope Cruz, Cassie, and Lauren London.
The Sean John Underwear, Sleepwear and Loungewear collection includes the core silhouettes as well as signature styles in luxury fabrics and is available at Macy’s and better department and specialty stores nationwide.