Master P Launches ANOTHER Fashion Line

It seems like celebrities are launching fashion line after fashion line.

Nelly Signs on with Sean John

Sean John Underwear has tapped Nelly as their new spokesmodel.

The first campaign features Nelly donning the Fall collection of underwear basics and loungewear. 

And he looks hot!

The campaign was shot by Randee St. Nicholas and showcases Nelly in both interior and exterior shots at a modern home overlooking Los Angeles.

Although he is the first spokesmodel for this category, Nelly follows a long list of past and present celebrity models for the Sean John brand including Dwayne Wade, Nas, Snoop Dog, Lil’ Wayne, Penelope Cruz, Cassie, and Lauren London.

The Sean John Underwear, Sleepwear and Loungewear collection includes the core silhouettes as well as signature styles in luxury fabrics and is available at Macy’s and better department and specialty stores nationwide.

Master P: Why I started a clothing line

Master P and Romeo in their P.Miller Designs clothing line, available at Wal-Mart in August 2008

 

Father-and-son duo, Master P and Romeo, recently returned to their hometown in New Orleans for the Essence Music Festival.

There, not as performers but as motivational speakers, the two shared messages of hope and revealed one of the reasons for starting their new clothing line at Wal-Mart.

“New Orleans is my home, it’s where I was born and raised,” said Master P.

“I was able to overcome an environment filled with poverty, drugs, and violence through education, setting goals, and dreaming big. I understand the financial struggles faced by inner-city families, so I created high fashion clothing at affordable prices that will be available at Wal-Mart in August for back-to-school season. I look forward to coming back to Essence year after year to empower our youth and watch my people grow.”

That’s awesome!

We ♥ when celebs give back!