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Today, David Beckham unveiled the new Emporio Armani Underwear advertising campaign for Autumn/Winter 2008-09 with a giant mural at Macy’s in San Francisco.

The advertising campaign was shot on Malibu beach in California by renowned fashion photographers Mert Alas and Marcus Piggott, and will appear in sport, fashion and lifestyle magazines and on signature billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.

The print magazine debut will be in the August edition of Vanity Fair USA.

 

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