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The Rockport Company is going urban with its footwear line for men.

The shoemakers will introduce Are You Established?a marketing and advertising campaign featuring rising talent and influencers in music, entertainment and fashion.

Launching this June, the campaign includes a series of portraits, visually depicting the unique style and personality of each talent and fresh looks from the new Established 1971 collection. The campaign will include:

  • Terence J, co-host of BETs 106 & Park, credited for helping make the show the highest rated music series of all time.
  • DJ Cassidy, known for his unique musical taste and style of blending different musical genres. He’s been DJ to stars such as Diddy, Oprah, and Kanye West. Cassidy recently performed at Jay-Zs wedding reception.
  • Raheem DeVaughn, Grammy-nominated R&B artist. His recently released sophomore album Love Behind Melody debuted at #5 on the Billboards Top 200 Album Chart.
Also included in the campaign are Johnny Nunez, renowned photographer and Bee Nguyen, marketing guru and fashion tastemaker.

 

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2 Comments

  1. I believe Johnny Nunez at least deserves a “Bullet” He is after all in Def Jam Icon the Video Game and has a 2 page NY Times article about him. Johnny’s the personal photographer for Tommy Hilfiger, Russell Simmons, Spike Lee, Michael Jordan, The U.S. Olympic Basketball Team, Kimora Lee Simmons, Barak Obama, Jay-Z, Nas, Naomi Campbell, Diddy, Fat Joe, 50 Cent, and Numerous other celebs. Helped shape the careers of artists such as Kanye West, John Legend, Pharrell, Lil Kim, Beyonce, Keyshia Cole by photographing them from their humble beginings into their stardom. He defended the honor of Roc-a-Fella records by fighting off Pimps from Sierra Leone. This dude is the real deal when it comes to influential people in the “Urban” community. IMHO he should be 1st on the list….. but that’s just me 🙂

    • Isaac Ward
    • Posted March 13, 2009 at 8:49 pm
    • Permalink

    Man how can i buy these rockport shoes i saw them on mochacity and they are nice i would love to get them now but i don’t know where or how so give me so info quick


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