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Billboard is reporting that Nas and Soulja Boy are on the up in the endorsement department after inking fashion deals.


Nas & Fila

According to Billboard.biz, the rapper has signed a one-year deal with Fila, the athletic apparel company which was hugely popular in the 80’s and 90’s.

According to Billboard, Fila will help fund Nas’ print and tv advertising efforts and his album promotion tour, while the MC will, in turn, wear Fila’s products and help create an 80’s-inspired fashion line.


Soulja Boy & Yums Shoes

Soulja Boy has inked a multi-year contract with Yums Shoes.

The teenage rapper’s shoe will be released along with his album.

According to the Interscope-signed chart topper, a Soulja Boy cartoon is also in the works.

 

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