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First JC Penney, then Kohls, now Sears.

The department store has teamed up with Vanessa Hudgens, the charismatic star of the smash hit Disney Channel film series High School Musical.

Vanessa’s role will be to give teens and tweens the confidence to go back to school in style.

Beginning in July and led by the theme, “Don’t just go back. Arrive.,” she’ll be featured in print ads, long-format video, television spots, and a contest which will see one winner hosting a private concert at his/her school with Hudgens.

“I like to make a fashion statement by changing up my look with different styles,” explains Hudgens. “Sears is a great place for those heading back to school this year because you can find an entire wardrobe of fun ‘looks’ to suit any mood or fashion sense. Plus, since the clothes are so affordable, you can easily switch styles and really get noticed when you arrive back at school.”

See more of Sears’ back-to-school hoopla here.

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