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American Eagle Outfitters, Inc. today announced that it has won a preliminary injunction against Payless ShoeSource, Inc. in a trademark infringement and unfair competition lawsuit.

All that suing comes out of Payless use of the AMERICAN EAGLE mark for footwear and bags.

The ruling now requires Payless to adopt a clear disclaimer stating that AMERICAN EAGLE by Payless is not affiliated with AMERICAN EAGLE OUTFITTERS.

AEO contends that the discount shoe chain is deceiving consumers by portraying itself as the owner of “the youth fashion brand American Eagle®” and indicating that it is selling genuine AMERICAN EAGLE OUTFITTERS merchandise when in fact it is not.

Shame on you, Payless!


    • Emily
    • Posted February 15, 2009 at 11:40 am
    • Permalink

    ok, i work for payless, and the funny thing is that there are signs everywhere that already state that we are not american eagle outfitters, and whenever we are asked if we sell their shoes, our trained response is no, were not a.e.o. its just a.e. here. we have had a disclaimer on our shoes and merchandise for quite some time now, so get your facts straight before you shame somebody.

    • Fact Finder
    • Posted February 15, 2009 at 12:33 pm
    • Permalink

    Maybe the policies at Payless were only introduced after July last year. It’s strange that the court would have issued a preliminary junction against Payless at that time if there was existing signage and clear communication about their “AE” brand.
    Check out the official company statement at

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