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Bluefly, the online store known for selling on-trend designer clothing at a great value, is back as the lead retail sponsor of “Project Runway.”

The show, now in its fifth season, premieres tonight at 9:00 p.m. ET/PT on Bravo.

For the new season of Project Runway, Bluefly will launch http://projectrunway.bluefly.com, a dedicated website updated every Thursday at 6:31 AM where you can shop for Bluefly apparel and accessories from the latest episode.

With Bluefly-sponsored B-Hive Viewing Parties, party attendees who gather as a group each week to watch new episodes will be invited to upload their party pictures, post comments and have access special offers available on Bluefly.com.

You can also participate in live voting as well as the popular Fan Favorite for a chance to win the ultimate prize of a $10,000 shopping spree on Bluefly.com.

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