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The newest partnership in the footwear industry has been announced.

And I can’t help but wonder how the shoes are gonna look.

New Balance and Nine West are teaming up to develop an active lifestyle fashion footwear line.

It’s scheduled to hit stores in America and abroad in 2009.

According to a statement released today, the collection will be designed in partnership with Fred Allard, Nine West Creative Director, and Savania Davies-Keiller and Roberto Crivello, New Balance Creative Directors. 

New Balance will be responsible for the innovative material direction and insole technology while Nine West will be responsible for soft-tech styling and trend-right color.

The folks in the Nine West camp say there’ll be lots of buzz about the new footwear line with events, ads, and a whole slew of other promotional activities on the cards.

Stay tuned!

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One Comment

  1. These are the best shoes that I have ever owned. I am a over-pronator and need the right shoes. I have used many but have found these shoes to be the best for me. I wear a B width and New Balance is the only company that offers a complete line of widths in all of their shoes. Kudos to New Balance.


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