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It’s gonna be a green spring at H&M.

The store aims to increase the use of organic cotton by 50 per cent during 2009 as compared with 2008.


Next spring there will also be selected garments made from recycled materials.


  • polyester recycled from PET bottles
  • textile remnants wool from worn-out woollen garments and remnants of fabric
  • recycled cotton, which is recycled from fabric remnants in production


H&M’s also given us a sneak peek at what their collection for spring will look like.

  • an oversized sweater with narrow sleeves
  • tops of striped cotton jersey that are matched with garments made from wrinkled cotton
  • an ankle-length skirt
  • an asymmetric cut blouse with pockets and a voluminous tube top
  • a tube dress, romantic tops, cardigans and printed T-shirts

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