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Lucky Brand is spreading some serious holiday cheer.

The company is giving customers access to easy discounts through its new online promotion.

It will run through the New Year at


Here’s how it works.

Users control a green-nosed reindeer and try to “buck off” various holiday characters for discounts in-store and online.

The better the user’s bucking skills, the greater the discount will be — up to 30% off any item.

To add to the holiday spirit, users also have the option of uploading a photo of themselves to make the game all that more personal.

The “buck off” itself is recorded online and available to be shared with friends and family.

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