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NICKELODEON JEWELRY BOX

Russell Simmons is launching a pretty interesting collection.

It’s SpongeBob SquarePants in bling!

Word on the streets is that Simmons Jewelry Co. and Nickelodeon are creating a fine-jewelry and watch line -all inspired by SpongeBob.

Apparently, it’s been 10 years since the cartoon character has been around–and this is how they’re commemorating it.

The entire retail collection will be made of enamel, gold, silver, and diamonds under Simmons’ design direction.

I hope this goes well for ya, Russell!

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