Now this is what I call an exciting partnership!
And it’s a great opportunity if you’re an American Express Cardmember.
The global payments company is partnering with acclaimed fashion designer Diane von Furstenberg.
Together, they’ll present a unique runway show for Cardmembers on Wednesday, February 18 at 9:00 PM during Mercedes-Benz Fashion Week.
Apparently, the designer is taking a new, never-been-done before approach to the runway and creating an opportunity for Cardmembers to experience a multi-season selection of her sought-after designs.
Want another reason to be excited?!
It’s hosted by André Leon Talley, editor-at-large for Vogue magazine.
Those attending the event will have access to the coveted floor seats under the tents to view designs inspired by von Furstenberg’s Spring/Summer 2009 ‘Rock Goddess’ Collection and a special look at some of her Fall 2009 Collection shown only to industry insiders just days before. (Suh-weeet!)
Invitations to this memorable event are on sale. Just four per Cardmember, though; don’t get carried away. 😉
A kind representative from American Express emailed me with a little update.
She wants our readers to know that they’ll be under the tents at Bryant Park for the entire week – February 13-20.
February 14-15, of course, is when the Skybox will be open to their top-tier Cardmembers with those By-Invitation-Only packages.
Hope this clears things up…
It’s that time of year again!
In counting down to the Mercedes-Benz Fashion Week, we’ll be taking a look at the behind-the-scenes prep.
This week, it’s American Express in the spotlight.
They’ve announced their plans for February 14-15.
- Continued support of designers and the fashion industry with a $250,000 donation to the CFDA/Vogue Fashion Fund (CVFF), a program of the Council of Fashion Designers of America (CFDA). The CVFF program helps emerging American design talent find continued success in the business of fashion by providing ongoing support.
- The comeback of the Skybox! Platinum Card® and Gold Card members will be able to view the runway shows from the highly popular and newly-designed American Express® Skybox, providing an up-close view of the runways; packages are available today at www.americanexpress.com/entertainment. (If you’re still balling in the midst of the recession! :p)
- Card members will have access to highly-coveted reservations at a selection of New York’s most-buzzed about restaurants, providing additional entrée into the destinations and venues they love.
American Express is hosting its Cardmembers to a private runway show with famed designer, Zac Posen.
If you’re in NYC on Friday, September 12, you could take advantage of the experience at Mercedes-Benz Fashion Week. Invitations are now on sale at www.americanexpress.com/entertainment. For the totally-worth-it invitation cost of $150, you’ll get access to the pre-show reception in the Main Lobby of the tents at Bryant Park, and general admission seating for the runway show and post-show Q&A with Posen.
And by attending, you’ll help give back too.
Proceeds from the sale of event tickets will contribute to the $500,000 American Express donation to the Council of Fashion Designers of America Vogue Fashion Fund which helps emerging American designers find continued success in the business of fashion.