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Tag Archives: Daddy Yankee

What next?

Last week Billboard.biz reported Daddy Yankee was launching his own fragrance line.

Reggaet├│n star Daddy Yankee is launching his own cologne, DY, which will be distributed exclusively in Macy’s stores beginning this month. DY, which was developed by Givaudan Fragrances, is being marketed and distributed via an agreement with Falic Fashion Group (FFG), which in turn is owned by Duty Free Americas (DFA), which owns and operates more than 100 duty-free stores in airports and at borders.

The launch of DY will be supported by a multi-media advertising campaign that includes billboards, print media ads and television spots, as well as billing in the Panasonic giant screen in Times Square.

DY will be sold in 1.7 and 3.4 fluid ounce sizes, retailing for $39 and $49 respectively. A DY deodorant will retail for $14.

The reggaeton star has ┬áconfirmed with the launch of a MySpace Video for “First Fragrance.”

Fashion with serious latin flavor is coming to MTV Tr3s (mtvtr3s.com).

The cable channel is bringing together a mix of high fashion and music on “MTV Tr3s Fashionista.”

It premieres on August 16th at 2 PM.

Taped in front of a live studio audience, “MTV Tr3s Fashionista” is hosted by former model and actress Natalie Martinez.

The program features celebrity models like America’s Next Top Model winner Jaslene Gonzalez and Danity Kane’s Aubrey O’Day walking the runway and showcasing Fall 2008 looks from a mix of Latino and Anglo designers.

“MTV Tr3s Fashionista” also takes a look at Latino fashion icons such as Frida Kahlo, Celia Cruz, Eva Longoria, Christina Aguilera, Penelope Cruz, Shakira, Jennifer Lopez, Ricky Martin, Daddy Yankee, Enrique Iglesias, Alejandro Sanz, Wisin Y Yandel, and Juanes, and profiles up and coming Latin designers and fashion insiders.

Plus, Perez Hilton will pick his top five fashion favorites.

Should be interesting!