Heidi Klum’s a pretty busy woman.
But the mom/wife/TV show host/model is still finding time to do other worthwhile stuff.
This time around, she’s penciling Diet Coke in her busy schedule.
For the second year in a row, the beverage makers have chosen Heidi Klum as their heart health ambassador in support of The Heart Truth campaign.
It’s a national effort sponsored by the National Heart, Lung, and Blood Institute (NHLBI) to educate women about the risks of heart disease.
In true Klum fashion, the campaign will include Diet Coke’s sponsorship of The Heart Truth’s Red Dress Collection fashion show on February 13 at Fashion Week 2009.
You’ll also see lots of ads starring the supermodel as she takes on the dual role of jewelry designer and model.
According to a statement released today, she has created a Diet Coke Red Dress Charm, inspired by the Red Dress symbol.
It’s encrusted in rubies and diamonds and “shaped like an hourglass to remind women it is time to get educated about heart disease.”