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Kohl’s is giving JCPenney a run for their money!

The department store chain today announced its 2008 back-to-school marketing campaign.

It features a slate of celebs–Lenny Kravitz, Avril Lavigne, Hayden Panettiere, Plain White T’s, The Red Jumpsuit Apparatus and Vanessa Carlton.

Labeled ‘Inspired by the Artists…worn by you,’ the campaign appeals to a cross-generational group of shoppers.

Here are the brands the artists will be representing.

  • Lenny Kravitz – Levis
  • Avril Lavigne – Abbey Dawn
  • Hayden Panettiere – Candie’s
  • Plain White T’s – Urban Pipeline
  • The Red Jumpsuit Apparatus – Tony Hawk
  • Vanessa Carlton – So…

Lenny Kravitz’ new song, Love Revolution, is also being incorporated into campaign elements.

A statement by Kohl’s said it was selected for its inspiring message of unity, love and infusing passion into all aspects of life.


Visit http://www.kohls.com/inspire to check out the full collection.

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As part of the latest deal linking its teen clothing line to a young female music act, Candie’s will help promote the song “Wake Up Call” from Panettiere’s forthcoming album from Hollywood Records.

The deal will include a multimillion-dollar ad buy on cable and network TV, a print campaign and a music video.

The ads will begin running at the end of July, while the song will be released digitally Aug. 5.

“Wake Up Call” will appear on Panettiere’s still-untitled debut album, which is slated for 2009.

Candie’s announced an advertising and marketing pact with Panettiere in February.

The brand’s incorporation of her music into the campaign follows in the footsteps of its deal last summer with Interscope and Fergie, whose songs “Big Girls Don’t Cry” and “Glamorous” were promoted in Candie’s TV commercials.