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Tag Archives: Hip Hop

Billboard is reporting that Nas and Soulja Boy are on the up in the endorsement department after inking fashion deals.

Nas & Fila

According to, the rapper has signed a one-year deal with Fila, the athletic apparel company which was hugely popular in the 80’s and 90’s.

According to Billboard, Fila will help fund Nas’ print and tv advertising efforts and his album promotion tour, while the MC will, in turn, wear Fila’s products and help create an 80’s-inspired fashion line.

Soulja Boy & Yums Shoes

Soulja Boy has inked a multi-year contract with Yums Shoes.

The teenage rapper’s shoe will be released along with his album.

According to the Interscope-signed chart topper, a Soulja Boy cartoon is also in the works.



I can’t believe it!

Jacob the Jeweler has been sentenced to 30 months in federal prison.

BET reports:

Call him the “king of bling” or the “hip-hop hookup,” but for the next 2 ½ years, Jacob Arabov will be known as a federal prisoner after pleading guilty Tuesday to lying to prosecutors probing a multi-state drug ring.

The 43-year-old Russian immigrant must also cough up $50,000 in fines and kick down the government to the tune of $2 million in forfeiture payment.

“I feel ashamed that I broke the laws of this country, a country that has been so good for me,” Arabov said. “I will carry this shame for the rest of my life.”

It could have been much worst for Abrabov, who authorities accused of conspiring to launder an estimated $270 million in profits for Detroit’s “Black Mafia Family” drug ring during the 1990s.

At the recommendation of prosecutors, U.S. District Judge Avern Cohn imposed a minimum sentence of three years and one month. He lopped off another seven months from that, noting the defendant’s longtime charity work.

He was arrested two years ago at his New York City jewelry store, which was frequented by many of the biggest names in the music industry.

Seems there’s no end in sight for celebrity fashion lines.

Now, Billboard is reporting that Rapper LL Cool J has teamed up with Sears department stores to produce a new clothing line.

The collection, which hits retail outlets in September, will be carried across 450 Sears stores, and will include apparel for juniors, kids and young men.

By partnering with the rapper, Sears hopes to expand its reach with multi-cultural shoppers, particularly African Americans. It also plans on expanding the collection to more of the retailer’s 2,400 locations by the end of the year.

According to International Business Times, the hip-hop clothing label, called LL Cool J for Sears, will include girls and boys, juniors and young men’s wear and has plans to also offer accessories. Prices range from $22 for a T-shirt to $50 for jeans.