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Tag Archives: JC Penney

Seems like Steve Madden is signing contracts everyday!

Jones Apparel Group, Inc. announced today that it has expanded its l.e.i. (Life. Energy. Intelligence) franchise by signing an exclusive license agreement with Steven Madden, Ltd.

Steve Madden will design, manufacture and distribute a collection of junior and girls footwear under the l.e.i. brand.

The collection will be distributed exclusively to Wal-Mart stores nationwide beginning Spring 2009.

Somehow it feels like Steve Madden is cheapening its brand, or maybe Wal-Mart and JC Penney are just stepping it up.

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Kimora is on it!

The Queen of Fabulosity has inked an exciting deal with Steve Madden.

Under the new partnership, KLS will design, manufacture, market and distribute a collection of footwear and accessories for the Fabulosity brand with Steve Madden.

With Kimora as director, the collection will include women’s footwear, handbags, belts, small leather goods, and cosmetic bags for young fashionistas.

Any thoughts on where we’ll be able to buy them?

You guessed it!

The new line will be at JC Penney retail stores beginning in early 2009.



First JC Penney, then Kohls, now Sears.

The department store has teamed up with Vanessa Hudgens, the charismatic star of the smash hit Disney Channel film series High School Musical.

Vanessa’s role will be to give teens and tweens the confidence to go back to school in style.

Beginning in July and led by the theme, “Don’t just go back. Arrive.,” she’ll be featured in print ads, long-format video, television spots, and a contest which will see one winner hosting a private concert at his/her school with Hudgens.

“I like to make a fashion statement by changing up my look with different styles,” explains Hudgens. “Sears is a great place for those heading back to school this year because you can find an entire wardrobe of fun ‘looks’ to suit any mood or fashion sense. Plus, since the clothes are so affordable, you can easily switch styles and really get noticed when you arrive back at school.”

See more of Sears’ back-to-school hoopla here.