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Following in the footsteps of husband, David Beckham, Posh Spice has struck a new deal with Emporio Armani.

Reuters reports that Victoria will become an underwear model for the fashion house.

The ad campaign will roll out in Spring 2009.

LOS ANGELES (Reuters Life!) – Victoria Beckham, a regular on lists of the best-dressed celebrities, is following the lead of her famous footballer husband and stripping down to her designer underwear for an advertising campaign.


Emporio Armani on Wednesday said Beckham, who came to fame as “Posh Spice” in the British pop group the Spice Girls, will model underwear for the company in an advertising campaign set to roll out in spring next year.


She joins her husband, British soccer star David Beckham, who was the focus of a similar Armani underwear campaign this past summer that caused a stir among his fans.

Victoria Beckham, 34, posed for the pictures in the ritzy beachside community of Malibu where she lives with her husband and their three young sons.


The images were shot by fashion photographers Mert Alas and Marcus Piggott, the same duo who took David Beckham’s underwear ad pictures.


“Victoria is a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our Emporio Armani women’s underwear business,” Giorgio Armani, the Italian designer at the head of the company, said in a statement.
It’s far from Beckham’s first venture into fashion.


She has worked as a model and four years ago she designed her own line of high-end denim jeans for Rock and Republic. She has also marketed jeans under her own label, dVb.


The Beckhams moved to Los Angeles from Britain last year so David Beckham could play soccer for the L.A. Galaxy although he is now negotiating a short-term loan to play for AC Milan from next January.


(Reporting by Alex Dobuzinskis: Editing by Bob Tourtellotte)


Appearing in several of Macy’s celebrity-filled advertising campaigns, Jessica Simpson will celebrate Macy’s 150th birthday at its New York City birthday bash on October 28, 2008. 

Macy’s birthday is tomorrow.

And to celebrate, the mega store chain will rename 34th Street in New York City to R.H. Macy Way in honor of the brand’s founder.

It’s the location of its Herald Square flagship and world’s largest store.

That same evening, Macy’s will host a fashion industry gala at Gotham Hall – just a block from its flagship store – with a guest list featuring

 

  • Jessica Simpson
  • Sean “Diddy” Combs
  • Eva Mendes
  • Martha Stewart
  • Tommy Hilfiger
  • Kenneth Cole

 

The event will culminate with the reveal of a special birthday cake designed by Duff from Ace of Cakes followed by a fireworks finale off the roof of the retailer’s famous NYC landmark store.

Also, in honor of the milestone, the Empire State Building (Macy’s neighbor on 34th Street) will be lit red.

The ceremonial unveiling of the street sign will take place the morning of October 28. The temporary signs will be on view until November 15th.

Happy Birthday, Macy’s!

Christian Audigier has issued an official invitation to the public (if they live in LA).

It’s to celebrate Los Angeles Fashion Week by attending Unity, A Night of Fashion at the Americana at Brand in Glendale.

It’s on tomorrow, Saturday, October 18, 2008 at 5:00 p.m.

Audigier’s folks say the fashion show will be high energy and visually stunning fashion show celebrates and features seven of his diverse brands.

Attendees will see the Spring collections of Ed Hardy®, Christian Audigier®, SMET(TM), Paco Chicano(TM), Crystal Rock(TM), Rock Fabulous(TM) and Evel Knievel(TM).

The event will include celebrity appearances, street performers and live music, we’re told.

What do you dream about?

Tommy Hilfiger wants to know.

And if he’s impressed, he’ll give you $3,000 to make your dream a reality.

What’s more, he’ll throw in a Tommy Hilfiger fashion wardrobe and the Dreaming Tommy Hilfiger fragrance.

Create a video, photo, or blog to share your life dreams and enter.

A while ago, I told you about Shoetube.tv.

It’s the site created for women who will NEVER have enough shoes.

Now the online video channel is beefing up its image.

And the owners have launched the site’s first boutique – Nine West.

The Nine West boutique showcases videos, photos, polls, blogs and contests.

It’s also a natural jumping off site for users to purchase Nine West styles directly from their existing e-commerce store.

Pay them a visit.

It’s hard to forget that it’s Breast Cancer Awareness Month.

You may have noticed this from the abundance of pink taking over your retail stores.

Or perhaps you read our feature on shopping pink.

This week’s featured item is the pink Lacoste polo for a country-club, preppy look that’s fresh and classic.

More details about this product Read More »

Image:: Associated Press // Chris Pizzello

Seems like it was just yesterday when we posted news about Kim Kardashian’s launch of the “Vote for Kim” T-Shirt.

Thanks to Kim getting the boot from Dancing With The Stars, the life cycle of the recently launched apparel has come to an abrupt end.

Good news is, Kim’s taking her dismissal well, according to her blog post today.

Bad news is, if you bought a shirt, it’s probably useless (unless your name happens to be Kim). 

A final check at Kim’s store shows them still retailing at $22.95.

I think it’s time for a markdown!

Image:: MTV.com

Whitney Port’s got a new endorsement — with Skintimate.

Yep, that’s right — the women’s shave gel.

In a statement issued by the company, the fashion-designer-in-training gives some advice.

When shaving, I never use soap or water. With soap I don’t really get a close shave and end up having to shave more often. Soap can also dry out your skin and cause gross razor burn. Choose a shave gel instead. My favorite shave gel is Skintimate® Signature Scents in Flirty Mango(TM).

I don’t know about you but I get the strange feeling that Whitney doesn’t shave at all.

After being paid so much money per episode, why wouldn’t you be able to afford waxing or laser hair removal?

I’m just saying…

Coach has launched a superbad line of accessories in support of Breast Cancer Awareness month.

This collection is bananas!

And we give it an A — for affordable.

Items start at $38.

Check them out.

You’re not a real fashionista if you’re not fascinated by pink!

Ok. That statement might be a bit of a stretch but it’s the time of year when pink makes a powerful statement.

When you’re shopping, be sure to pick up a pink thing (or two) and contribute to the fight against this stupid disease.

Here’s what’s up for grabs (our favorites are highlighted) Read More »