Heidi Klum’s a pretty busy woman.
But the mom/wife/TV show host/model is still finding time to do other worthwhile stuff.
This time around, she’s penciling Diet Coke in her busy schedule.
For the second year in a row, the beverage makers have chosen Heidi Klum as their heart health ambassador in support of The Heart Truth campaign.
It’s a national effort sponsored by the National Heart, Lung, and Blood Institute (NHLBI) to educate women about the risks of heart disease.
In true Klum fashion, the campaign will include Diet Coke’s sponsorship of The Heart Truth’s Red Dress Collection fashion show on February 13 at Fashion Week 2009.
You’ll also see lots of ads starring the supermodel as she takes on the dual role of jewelry designer and model.
According to a statement released today, she has created a Diet Coke Red Dress Charm, inspired by the Red Dress symbol.
It’s encrusted in rubies and diamonds and “shaped like an hourglass to remind women it is time to get educated about heart disease.”
Now this is what I call an exciting partnership!
And it’s a great opportunity if you’re an American Express Cardmember.
The global payments company is partnering with acclaimed fashion designer Diane von Furstenberg.
Together, they’ll present a unique runway show for Cardmembers on Wednesday, February 18 at 9:00 PM during Mercedes-Benz Fashion Week.
Apparently, the designer is taking a new, never-been-done before approach to the runway and creating an opportunity for Cardmembers to experience a multi-season selection of her sought-after designs.
Want another reason to be excited?!
It’s hosted by André Leon Talley, editor-at-large for Vogue magazine.
Those attending the event will have access to the coveted floor seats under the tents to view designs inspired by von Furstenberg’s Spring/Summer 2009 ‘Rock Goddess’ Collection and a special look at some of her Fall 2009 Collection shown only to industry insiders just days before. (Suh-weeet!)
Invitations to this memorable event are on sale. Just four per Cardmember, though; don’t get carried away. 😉
A kind representative from American Express emailed me with a little update.
She wants our readers to know that they’ll be under the tents at Bryant Park for the entire week – February 13-20.
February 14-15, of course, is when the Skybox will be open to their top-tier Cardmembers with those By-Invitation-Only packages.
Hope this clears things up…
It’s that time of year again!
In counting down to the Mercedes-Benz Fashion Week, we’ll be taking a look at the behind-the-scenes prep.
This week, it’s American Express in the spotlight.
They’ve announced their plans for February 14-15.
- Continued support of designers and the fashion industry with a $250,000 donation to the CFDA/Vogue Fashion Fund (CVFF), a program of the Council of Fashion Designers of America (CFDA). The CVFF program helps emerging American design talent find continued success in the business of fashion by providing ongoing support.
- The comeback of the Skybox! Platinum Card® and Gold Card members will be able to view the runway shows from the highly popular and newly-designed American Express® Skybox, providing an up-close view of the runways; packages are available today at www.americanexpress.com/entertainment. (If you’re still balling in the midst of the recession! :p)
- Card members will have access to highly-coveted reservations at a selection of New York’s most-buzzed about restaurants, providing additional entrée into the destinations and venues they love.
Thinking about a career in the fashion industry?
Then entering The Art Institutes Passion for Fashion Competition 2009 could help bring you one step closer to that goal. Read More »
The photos just weren’t enough!
There’s new, official video of Baby Phat’s newest collection at New York Fashion Week.
It was posted by Style Network tonight. Read More »
In case you missed it, on Friday, Project Runway’s six finalists showcased their collections at Bryant Park during Fashion Week.
Of course, the official announcement about the guest judge on the final episode was made. Read More »
Image: Fashion Wire Daily // Kimora Lee Simmons walks the runway with her daughters following her Baby Phat show during Spring 2009 Fashion Week in New York on Friday, Sept. 12, 2008
Yesterday at New York Fashion Week, it was Kimora Lee Simmons’ time to shine.
The designer showcased her Spring 2009 collection to an audience that included Serena Williams, singer Maxwell and Danity Kane’s Aubrey O’Day.
Here are some of the pieces that ripped the runway.
Read More »
At HP, techie meets fashionista.
They’ve hired designer Vivienne Tam to create a special edition notebook.
Experts are saying that it will become the ultimate tech accessory for fashionistas around the globe.
It will be available early 2009.
The designer and HP unveiled the design of the digital clutch on the catwalk today at Tam’s fashion show during New York’s Fashion Week at Bryant Park.
The folks at HP offered no photos this evening but teased us with this description.
Read More »
Black women in the United States spend more than $20 billion on apparel each year.
That’s what targetmarketnews.com says.
And according to a recent BET release, at New York’s September 2007 Fashion Week the runways were dominated by white faces.
In fact, Black faces were more absent from the runways than some fashion insiders have seen since the ’60s. Of the 101 runway shows, more than 1/3 employed no Black models.
Because of this decline in African Americans on the runway, BET’s been asking, “Has Black become unfashionable?”