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The Associated Press reports:

LOS ANGELES – Lauren Conrad has designs on an Emmy — or at least designing a dress for next month’s awards ceremony. The star of MTV‘s reality hit “The Hills” will be creating a “couture red carpet gown” for the 60th Primetime Emmy Awards, the TV academy said Wednesday.

The dress — or maybe dresses, if Conrad designs more than one — will be worn by the “trophy girls” who tote Emmy statuettes on-stage for presenters to hand to winners, the academy said. The trophy bearers also walk the pre-show red carpet.

Reality TV already has a big presence at the ceremony, with emcee duties given over to five reality series hosts, including Ryan Seacrest of “American Idol” and Tom Bergeron of “Dancing With the Stars.”

Conrad, who pronounced herself “excited” by the academy’s request, also managed to put in a plug for her clothing line.

“I will be doing a red carpet look that still reflects the simple classic design of the Lauren Conrad Collection but with a black tie twist,” she said in a statement.

How real Conrad’s design credentials are remains a question for some in the industry. When she made her debut in March at Mercedes-Benz L.A. Fashion Week, mainstays such as Sue Wong told The Associated Press, “I don’t believe in reality TV stars turning into designers.”

Conrad said then she understands such skepticism.

“I will probably never have the respect I want in the fashion industry, but I can work hard every day to try and prove myself,” Conrad, who has trained at the Fashion Institute of Design and Merchandising in Los Angeles, told the AP.

The Emmy ceremony airs Sept. 21 on ABC.

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After Sarah Jessica Parker’s launch of Bitten for Steve & Barry’s, another member of the SATC team is stepping out with a line of her own.

Payless ShoeSource officials are calling the line an exclusive capsule collection designed by Field, renowned for her work as stylist on the Sex & the City(R) TV series and an Oscar(R) nominee for her costume designs for “The Devil Wears Prada.”

The collection is available beginning this week in select stores and Payless.com for $25 to $35 an item.

The Patricia Field for Payless Summer Collection is broader and features four shoe styles and a clutch with a strong focus on colored metallics. Shoe silhouettes include the Princess ballet flat, Empress Roman-inspired strappy flat sandal, Tsarina mix-metallic heeled slide, and the Heiress round-toe pump.

The styles are adorned with sparkling details including faux gemstone studding and “disco ball” metallic materials guaranteed to infuse glam-rock style into any wardrobe. Shoppers can get their Patricia Field looks — just in time for the release of long-awaited Sex & the City movie — for which Field was stylist and costume designer.

“We have been thrilled to work with Patricia, America’s style icon, to style our consumer marketing, as well as to bring her designs to shoppers nationwide with the Patricia Field for Payless collection,” said Matthew Rubel, CEO and president of Payless ShoeSource.