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Tag Archives: Posh Spice

Following in the footsteps of husband, David Beckham, Posh Spice has struck a new deal with Emporio Armani.

Reuters reports that Victoria will become an underwear model for the fashion house.

The ad campaign will roll out in Spring 2009.

LOS ANGELES (Reuters Life!) – Victoria Beckham, a regular on lists of the best-dressed celebrities, is following the lead of her famous footballer husband and stripping down to her designer underwear for an advertising campaign.


Emporio Armani on Wednesday said Beckham, who came to fame as “Posh Spice” in the British pop group the Spice Girls, will model underwear for the company in an advertising campaign set to roll out in spring next year.


She joins her husband, British soccer star David Beckham, who was the focus of a similar Armani underwear campaign this past summer that caused a stir among his fans.

Victoria Beckham, 34, posed for the pictures in the ritzy beachside community of Malibu where she lives with her husband and their three young sons.


The images were shot by fashion photographers Mert Alas and Marcus Piggott, the same duo who took David Beckham’s underwear ad pictures.


“Victoria is a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our Emporio Armani women’s underwear business,” Giorgio Armani, the Italian designer at the head of the company, said in a statement.
It’s far from Beckham’s first venture into fashion.


She has worked as a model and four years ago she designed her own line of high-end denim jeans for Rock and Republic. She has also marketed jeans under her own label, dVb.


The Beckhams moved to Los Angeles from Britain last year so David Beckham could play soccer for the L.A. Galaxy although he is now negotiating a short-term loan to play for AC Milan from next January.


(Reporting by Alex Dobuzinskis: Editing by Bob Tourtellotte)

If David Beckham moves to soccer club AC Milan, Posh Spice could be heading to the fashion mecca to build an empire there.

According to the Canadian Press, it “might mean “arrivederci” for good to the Posh ‘n Becks show in America.”

Do you think the Italians might dig the failed DvB denim more than Americans do?

Read the full story.

Victoria and David Beckham will be at Macy’s Herald Square doing major promo work on September 26.

The Brit duo will be there to personally introduce their new men’s and women’s fragrance collection called Beckham Signature.

And it’s really not that hard to meet them.

Read More »

 

Today, David Beckham unveiled the new Emporio Armani Underwear advertising campaign for Autumn/Winter 2008-09 with a giant mural at Macy’s in San Francisco.

The advertising campaign was shot on Malibu beach in California by renowned fashion photographers Mert Alas and Marcus Piggott, and will appear in sport, fashion and lifestyle magazines and on signature billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.

The print magazine debut will be in the August edition of Vanity Fair USA.

 

Marie Claire’s written a not-so-nice review of Posh’s latest poses for Marc Jacobs’ line.

The report comes after an announcement that the designer’s campaign will not feature VB next season.

Victoria Beckham has struck another set of bizarre poses for Marc Jacobs’ latest advertising campaign. 

The Spice Girl has already been shot with her legs flailing from an open carrier bag, poking out from the top of a box, and wearing a series of unflattering looks, including a dark blunt fringe.

The latest set shows a dishevelled Posh in a net-skirted black gown, with a grubby looking tan and oversized pale blue gloves, which look more suited for doing the washing up

Read more here.