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Tag Archives: Public relations

Appearing in several of Macy’s celebrity-filled advertising campaigns, Jessica Simpson will celebrate Macy’s 150th birthday at its New York City birthday bash on October 28, 2008. 

Macy’s birthday is tomorrow.

And to celebrate, the mega store chain will rename 34th Street in New York City to R.H. Macy Way in honor of the brand’s founder.

It’s the location of its Herald Square flagship and world’s largest store.

That same evening, Macy’s will host a fashion industry gala at Gotham Hall – just a block from its flagship store – with a guest list featuring


  • Jessica Simpson
  • Sean “Diddy” Combs
  • Eva Mendes
  • Martha Stewart
  • Tommy Hilfiger
  • Kenneth Cole


The event will culminate with the reveal of a special birthday cake designed by Duff from Ace of Cakes followed by a fireworks finale off the roof of the retailer’s famous NYC landmark store.

Also, in honor of the milestone, the Empire State Building (Macy’s neighbor on 34th Street) will be lit red.

The ceremonial unveiling of the street sign will take place the morning of October 28. The temporary signs will be on view until November 15th.

Happy Birthday, Macy’s!

Porter Novelli, well-known PR firm, has offered to lend its services to a new generation of models, fashion stylists, women’s clothing designers and jewelry designers.

And all for free!

This summer, the PR firm, through its pop-up agency, Jack + Bill,  will provide free buzz building, media relations and viral marketing services to  one individual in each of the categories.

If you’re interested, check out their casting call on Tuesday, July 15 and Wednesday, July 16 from 3:00 – 9:00 p.m. at Sandbox Studios (250 Hudson, Floor 11. New York, New York).

Be sure to have your portfolio or look book — requirements for casting.

To register, interested models, fashion stylists, women’s apparel designers and jewelry designers should e-mail their name, phone number, category they are applying for and day they plan to attend to Full details are available at