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Tag Archives: Reggaeton

What next?

Last week Billboard.biz reported Daddy Yankee was launching his own fragrance line.

Reggaet├│n star Daddy Yankee is launching his own cologne, DY, which will be distributed exclusively in Macy’s stores beginning this month. DY, which was developed by Givaudan Fragrances, is being marketed and distributed via an agreement with Falic Fashion Group (FFG), which in turn is owned by Duty Free Americas (DFA), which owns and operates more than 100 duty-free stores in airports and at borders.

The launch of DY will be supported by a multi-media advertising campaign that includes billboards, print media ads and television spots, as well as billing in the Panasonic giant screen in Times Square.

DY will be sold in 1.7 and 3.4 fluid ounce sizes, retailing for $39 and $49 respectively. A DY deodorant will retail for $14.

The reggaeton star has ┬áconfirmed with the launch of a MySpace Video for “First Fragrance.”