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Tag Archives: Robert Downey Jr.

SKECHERS USA, Inc. has signed 2008 American Idol winner David Cook to a global endorsement agreement.

This deal marks the first male celebrity to make SKECHERS’ roster since 2002 (actor Robert Downey Jr. was the first male face of the global brand).

With exclusive worldwide rights to advertise footwear using Cooks image through December 2009, SKECHERS will feature the 25-year-old singer in various SKECHERS styles through a campaign they say will reflect his personality, interests and appeal.

The campaign launches Fall 08 to coincide with the PopTarts American Idols Live! Tour 2008, and the debut of Davids first post-Idol album on 19 Recordings/RCA Records.

The SKECHERS Cook campaign will include print, outdoor and in-store ads.

 

Let’s hope this goes well for David.